The Bigger Picture

The second week of my time at RiverWoods started with the entire marketing team meeting at The Woods campus. Of course, I mistakenly showed up to the Boulders campus. It is becoming a common theme that I get lost each time I try to find a RiverWoods campus. Once in the right place, it was terrific to meet everybody. What this meeting did was show the bigger picture. These workers have been here for years, and learning about each team member’s contributions to get two RiverWoods communities up and running was awesome.

This was a surprisingly slow week at RiverWoods. One day consisted of making confirmation calls to each prospect who was signed up to go to our event on June 6th. This not only allows me to gain a relationship with each prospect, but it allows them to know that we are thinking about them. It also makes our job easier having an exact number of prospects attending our event. Aside from that, each day consisted of making phone calls to potential venues and flower shops. The conversations with the flower companies are critical in finding the arrangements that can fit our needs. We need to have a mutually beneficial relationship with the businesses that have flexibility, a nice price range, and great communication. The conversations with potential venues are great because it allows us to plan ahead in finding event spaces that can meet all of the criteria that we are looking for. All of the information gathered has been logged into spreadsheets in case we need to refer to it at a later date.

Once the week of our Sheraton events started, there was plenty of work to go around. Assuring that the name tags, the registration sign in sheet, and the Sales Force event list were all identical was a crucial task that had to get done. Figuring out the number of potential buyers that can come out of an event is another thing we must do in preparation for each seminar. This allows us to see what our conversion rate is. The rate is simply the percentage of potential prospects that decided to sign up for Founder’s Club.

Some coworkers have asked, “What are you trying to gain out of this internship?” At first, the only answer that I had was that I wanted real world marketing experience in an office. I wanted to contribute in an actual organization that is starting from the bottom in attempt to rise to the top. As this is still true, I now see the most important reason for taking this internship. The main reason is to change people’s lives for the better.

At the Sheraton, the events went extremely well. Right off the bat, the complimentary valet parking had me feeling like Tom Brady getting ready to walk down the red carpet. Being able to utilize an event space as beautiful as the Sheraton is terrific. It lets potential prospects know that we want the best for them. It combines comfort with quality, much like what the new RiverWoods Durham facility will aspire to accomplish. Working the registration table at events lets me really connect with prospects and Founder’s Club members. It lets me match names to faces, and create relationships with these prospects that I never imagined I would have. After Cathleen’s presentation, I was able to use an iPad to program Founder’s Club payments into our electronic system. It is exciting being able to do the behind the scenes work on something that pushes us towards our end goal of creating a successful RiverWoods Durham community.

Another task I was able to tend to was traveling to different event spaces to see if they match up with what we are looking for. Yes, it can be tough to find the perfect space, but it is extremely beneficial and fun to walk through potential venues and try to picture in your mind exactly how the event would be set up.

Being the Marketing Intern has been awesome in my first month. It has taught me that what you learn in class can only take you so far. It is what you learn gaining real-life experience in the field that truly makes you better. School is the Calamari appetizer that you nibble on before ferociously diving into the Filet Mignon entree that is the workforce. In business school, you only scratch the surface by focusing on stuff like marketing plans, advertising, and creating new products. However, a real job has you dive in head first and complete every little detail in order to keep moving forward.

Isaiah Singer
RiverWoods Durham Marketing Intern


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